1956 -2016:

60 years of San Benedetto Mineral Water,
60 years of Italian history.


Happy 60th Birthday San Benedetto! In 2016, San Benedetto S.p.A Mineral Water reached an important milestone, thanks to core values of tradition, innovation, passion, corporate culture, sustainable expansion and last, but not least, a special focus on customers under the “Made in Italy” brand.
The story of San Benedetto shows the fundamental role played by product innovation and strategic development across the soft drinks market. Communication also played a key role during these 60 years, used to drive innovation, well-being and create a link with customers. The exhibition showcases the life of a great Italian company, using people, images and objects to illustrate the story of the brand and, above all, the success of an idea!
Let the festivities begin with the show "A future born from a great history".

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A ROADSHOW CELEBRATING THE COMPANY'S 60 YEARS

FROM TUESDAY 10TH - MONDAY 16TH MAY - CA’ GIUSTINIAN DEI VESCOVI (CA’ FOSCARI) VENICE

The Cà Foscari University has strong links to the city of Venice, so much that it takes its name from the prestigious building facing the Canal, once home to the Doge Foscari and the seat of the institution since it was created in 1868. The ground floor and the first floor of the building adjacent to the Ca’ Foscari are now used for exhibitions, with almost 800 square metres split between the entrance hall, the first floor hall and other smaller rooms.

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FROM FRIDAY 10TH TO SUNCAY 19TH JUNE, MUSEUM OF SCIENCE AND TECHNOLOGY, MILAN

Situated in the heart of Milan, Italy’s largest scientific and technical museum is one of the most important in Europe and the world. The “Cenacolo” room is located on the ground floor of this historic building, the old refectory hall is entirely decorated with stuccos and frescos by Pietro Gilardi and recalls the baroque splendour of the seventeenth century. The artistic impact of the details and colours create an ideal atmosphere for the San Benedetto show.

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EXHIBITION MONOGRAPH,
TEXT BY LUCA MASIA

“A LONG SIP OF FRESHNESS”

FROM THE PREFACE BY FERRUCCIO DE BORTOLI

“This book celebrates 60 years of Italian excellence. Credit must be given to the Zoppas family, Enrico in particular, for being able to diversify over time. And to Giuliano de Polo, who died in 2004, for having the vision for product evolution. Not everyone can do this. Many business families became overwhelmed and followed the decline of their core business. Some threw in the towel, unable to think of new ways to diversify. Yet many, at the heart of the made in Italy brand, followed the path towards international markets, becoming market leaders, even small companies could become global. San Benedetto is amongst these. To achieve this, courage is essential. Even more than capital. Those who find it. Courage is not for sale, it’s not listed.”

Project developed in collaboration with Mondadori

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